Strategy
The Real Moat Is Distribution
The strongest business advantage is often not the product itself, but the repeatable path that gets the product in front of the right people.
The useful part
Build the thing, but also build the path, because the product that wins is the one that gets a chance to be chosen.
Sources behind this episode
- practitioner bookZero to One: Notes on Startups, or How to Build the Future
- evidence-based marketing science bookHow Brands Grow: What Marketers Don't Know
- essay1,000 True Fans
- peer-reviewed marketing researchA New Measure of Consideration Set Size: The Average Number of Salient Brands
- industry analysis essayAggregation Theory