Source

Shrouded Attributes, Consumer Myopia, and Information Suppression in Competitive Markets

peer-reviewed economic theory Gabaix, X. and Laibson, D. (2006). Quarterly Journal of Economics, 121(2), 505-540; NBER Working Paper w11755

Claim this source supports

“Add-ons are modeled as separate, often high-priced products that some consumers do not consider when buying the base good; shrouding persists in competitive markets”

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