1:07 Behavior
How Convenience Becomes Rent
Convenience is usually priced as a one-time decision but delivered as an ongoing obligation; the moment you stop owning the capability yourself, you begin renting it indefinitely.
Source
Coordination and Lock-In: Competition with Switching Costs and Network Effects
Claim this source supports
“Switching costs and network effects can bind customers to a vendor, and the resulting lock-in is a general and widely documented feature of markets rather than a niche case.”
Cited in
1:07