Consumer Reactions to Drip Pricing

Claim this source supports

“People exposed to dripped surcharges were more likely to end up with the higher-total option even after seeing the total and being offered a restart; few restarted; drivers were perceived search cost, self-justification, and belief that all firms charge similar fees; non-restarters estimated about 5.5 minutes to restart versus about 1.25 minutes actual and underestimated savings. Escalation-of-commitment evidence was mixed.”