Source

A re-examination of the mere exposure effect: The influence of repeated exposure on recognition, familiarity, and liking

peer-reviewed meta-analysis Montoya, Horton, Vevea, Citkowicz, Lauber 2017, Psychological Bulletin 143(5), 459-498

Claim this source supports

“The mere exposure effect is real but bounded, with saturation and wear-out at higher exposure levels”

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